LG UHD 4K TV 50 Inch UP77 Series, 50UP7750

Discover a breathtakingly life-like picture with the LG 50″ UHD 4K TV UP77 Series 50UP7750PVB. With advanced Active HDR and webOS Smart AI ThinQ, this ultra-thin TV maximizes your viewing experience, delivering beautiful images and sound that make you feel like you’re right in the action. Enjoy the depths of color and clarity of 4K UHD TV!

Key Features

Real 4K UHD picture, colour and depth
α5 AI Processor 4k with AI 4K upscaling
ThinQ AI webOS Smart TV with Magic Remote
True Cinema Experience supported with Active HDR, Film Maker Mode, AI Sound
Unlimited Gameplay with HGiG, ALLM, HDMI 2.0 eARC

Real 4K UHD.
Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Entertainment

Home to all your favorites.

Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director’s vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.

Active HDR

Down to the finest detail.

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.

Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

*Screen images simulated.

Low Input Lag

Complete control without delay.

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you’re in the stadium. Bluetooth Surround Ready lets you experience the game as though you’re right on the sidelines. And with Sports Alert you’ll always know when your favourite teams are playing.

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.

*Usage may vary by country.

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel with 3-Side Cinema Screen combined with aesthetic design elevates any interior.

A luxury living room with a TV displaying an aerial view of woods in red.

A TV displaying a picture of London Bridge is in an antique workroom. A close up of a TV displaying a picture of London Bridge is on a table in an antique workroom.

Various lifestyle cuts of UHD TV displaying a beach at sunset. (play the video)

Intelligent Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

LG 43UP7750PTZ Intelligent Quad Core Processor 4K

*Screen images simulated.

AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite built-in voice assistant to control your TV with just your voice or browse through all the OTT apps for latest content and movies.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.

*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG UHD TV with your voice and access entertainment faster.

PICTURE(PANEL)

Resolution: Ultra HD 3840 x 2160

Display Type: 4K UHD

PICTURE(PROCESSING)

Picture Processor: Intelligent Quad Core Processor 4K

Refresh Rate: 60 Hz
HDR: Active HDR

HDR 10 Pro: Yes
HLG: Yes

HDR Dynamic Tone Mapping: Yes
Color Enhancer: Advanced color enhancer

Active Noise Reduction: Double Step NR
True Color Accuracy: Yes

FILMMAKER MODE™: Yes
Resolution Upscaler: 4K Upscaler

GAMING FEATURES

Professional Game TV: Yes

HGIG Mode: Yes
ALLM (Auto Low Latency Mode): Yes

Game Optimizer: Yes

AI FEATURES (ARTIFICIAL INTELLIGENCE)

LG AI ThinQ™: Yes

Google Assistant: Google Assistant (Built-in)
Amazon Alexa: Alexa (Built-in)

Apple: Apple Airplay 2, Apple HomeKit
AI Brightness Control: Yes

Intelligent Voice Recognition: Yes
AI Functions: AI UX, AI Home, AI Recommendation, Intelligent Edit, Conversational AI

Home Dashboard: Yes

SMART TV FEATURES

Operating System: LG webOS Smart TV

WebOS Home: New (Full Screen)
Magic Remote Control: Yes (Universal Control, Point, Click, Scroll, Voice)

LG Content Store: Yes
Full Web Browser: Yes

Sports Alert: Yes
Direct Keys (Apps): Netflix, Prime Video, Disney+ Hotstar

AUDIO

Speaker System: 2.0 Ch Speaker

Audio Output (rms): 20W
Speaker Direction: Down Firing

AI Sound Pro/ AI Sound: AI Sound
AI Acoustic Tuning: Yes

Clear Voice: Clear Voice III
Bluetooth Audio Playback: Yes (2 Way Playback)

TV Sound Mode Share: Yes

CONNECTIVITY

Wi-Fi Standard: Wi-Fi Certified 802.11ac

Bluetooth: Yes (V 5.0)
Simplink (HDMI CEC): Yes

Share & Control: Yes
Magic Mobile Connection: Yes

INPUTS & OUTPUTS

HDMI Input: 2 (Side)

USB Ports: 1 (Side)
HDMI Audio Return Channel: eARC (HDMI 2)

RF Input: 1 (Side, RF)
LAN: 1 (Rear)

Digital Audio Out (Optical): 1 (Rear)

POWER

Power Supply (Voltage, Hz): AC 100~240V 50-60Hz

Power Consumption Standby Mode: Under 0.5 W

DIMENSION SET

Set Weight (without Stand) Kg: 8.8

Set Weight (With Stand) Kg: 8.9
Set Weight (In Carton) Kg: 11.0

Set WXHXD (without Stand ) mm: 967 x 564 x 57.1
Set WXHXD (with Stand ) mm: 967 x 622 x 216